Can I use my own database?

Yes. On every plan. You start on a dedicated database we run for your workspace. Want full control? Plug in your own database for GDPR, a region you choose, or to hold the project yourself.

Can I send transactional and marketing email?

Yes. One REST API, one stack, one bill. No separate Mandrill-style add-on.

What's included on the free plan?

200 lifetime sends, unlimited subscribers, REST API access, and a dedicated database for your workspace (we run it to start; you can plug in your own).

Do you have automations / welcome drips?

Yes, Automations fire when someone joins an audience. Build steps in the UI or via MCP. More triggers (like link clicks) are coming.

Can I sync Shopify newsletter signups?

Yes. Connect your store under Settings → Integrations. Marketing consent maps into a Hatched Send audience automatically.

What's MCP / AI IDE support?

Hatched Send speaks Model Context Protocol. Create an API key, paste the IDE config. Local MCP is free (npx installs from send.hatched.digital). Hosted HTTP MCP is $19 USD/mo for remote agents. You confirm sends.

Everything you need to send

What you get. No fluff.

On-brand emails that land in the inbox, without per-subscriber pricing, with a built-in design tool or your own MJML.

Shopify referralsNew MCP / AI IDE Automations Shopify A/B testing Schedule Unlimited subscribers Lands in the inbox REST API

Referrals

New

Give a discount, get a customer.

A give/get referral program on your own Shopify store: branded portal on your own subdomain, emails from your own domain, rewards issued automatically after the refund window.

Friend discount + advocate reward, fixed or %
Rewards locked to the customer, switched off on refunds
Branded portal on refer.yourstore.com

Learn more

For developers

Your AI IDE is the email console.

Create an API key, paste the config. No npm account, no repo. Agents get templates, campaigns, automations. You approve every send. Hosted HTTP is optional ($19 USD/mo).

Free local MCP via config + API key
Tools for templates, campaigns, contacts, automations
Hosted HTTP add-on for remote agents

Learn more

cursor · mcp.jsonConnected

senderkit

create_template_draft
save_template
create_automation
send_campaign←you confirm

Every send is gated on your approval.

Automations

Welcome drips that fire themselves.

Someone joins your list → they get the right email. Add waits between steps. Set it up in the dashboard or let Cursor build the funnel via MCP.

Fires on new subscriber (more triggers coming)
Template + wait steps for real drips
MCP-ready so your AI IDE can set it up

Learn more

AutomationActive

Welcome series

Trigger: new subscriber

Send welcome
Wait 2 days
Send tip #1

Shopify

Newsletter signups, synced natively.

Connect your store once. Marketing consent maps into your audience. Then Automations can send the welcome series without another ESP bill.

One connect in Settings → Integrations
Checkout + customer marketing consent
Pairs cleanly with welcome drips

Learn more

ShopifyConnected

your-store.myshopify.com

Audience mapped · consent syncing

A/B testing

Prove the subject before you blast.

Split a percentage of your audience across two subjects. After the wait window, the winner goes to everyone else. Growth plan and up.

Subject-line variants on campaign send
Configurable test % and wait hours
Winner auto-sends to the remainder

Learn more

Subject A/B

Your spring edit is here

22% opens

New drops: 24 hours only

31% opens · winner

Scheduled sends

Queue it. Walk away.

Schedule campaigns for a future time. We hold the job and send when due. Growth plan and up.

Set date & time in the campaign flow
Cancel or reschedule before it fires
Same deliverability stack as instant sends

Learn more

ScheduledQueued

March newsletter

Sends Tue · 9:30am · Growth plan

Fair pricing

Your list grows. Your bill doesn't.

Import 100 or 100,000 contacts. You only pay when you send.

Unlimited subscribers on every plan
CSV import with column mapping
Tags, segments, and signup forms

Other platforms

Price scales with list size

Hatched Send

Flat rate + pay per send

Designing emails

Beautiful emails, built your way.

Look at examples of what you can build, describe something new, or design in a free MJML builder, then finish and send here.

Examples you edit section by section
Paste from ChatGPT, Claude, or Gemini
Optional Hosted MCP for AI IDE workflows

Template previewSpring edit

Hatched

Data ownership

Your database. Hold the keys when you want to.

New workspaces start on a dedicated database we run for you. Want full control? Plug in your own. We move the workspace over.

Dedicated database ready on day one
Plug in your own on every plan
Image hosting included, or use yours

Your infrastructureConnected

Your workspace database

ep-······.us-east-2

Deliverability

Land in the inbox, not spam.

Send from your domain. We handle authentication so inbox providers trust your mail.

you@yourdomain.com
SPF, DKIM, DMARC set up for you
Unsubscribe, bounces, complaints handled

AuthenticationVerified

SPFIncludes SendGrid
DKIM2048-bit key
DMARCp=none

For developers (optional)

Build on top of Hatched Send.

You never need code, but the full REST API is there when you do.

Transactional and broadcast email
Webhooks for opens, clicks, bounces
Works with any language

api-example.sh

curl -X POST \  https://send.hatched.digital/api/v1/email \  -H "Authorization: Bearer sk_..." \  -d '{"to":"user@example.com", ...}'

Before you commit

Questions about what's included.

No. Upload MJML, paste HTML, or use the API. The AI IDE path via the Hosted HTTP MCP add-on is optional, not required.

Ready when you are

Operator tools. Developer MCP. Fair sends.

First 200 on us. Automations & Shopify sync included. A/B + schedule on Growth. MCP stdio free with your API key.

Start sending free →See pricing