Why Hatched Send
Powerful email tooling you can afford.
Design in the browser, or bring MJML in from your AI tool. Unlimited subscribers on every plan, and you pay per send, not per contact.
Paste MJML
A little something new, just for you
New Olaplex treatment, 10% off Thursday. For our regulars only.
Book Thursday →The maths nobody escapes
Per-subscriber pricing punishes you for growing.
You run a salon. A new treatment lands and you want your regulars to know before Thursday.
Most platforms charge for every contact on the list, every month, whether or not you send anything. Success gets billed back to you as a bigger number.
We price the thing you actually use: the send.
Growth plan, unlimited subscribers
Standard plan, per-contact pricing
Roughly $321 USD/mo saved, and the gap grows with the list.
What we refuse to overcomplicate
Six reasons operators switch.
Unlimited subscribers
Grow the list without watching the bill climb. You pay for sends, never for contacts.
A design tool that stays out of the way
Build it visually with blocks and inline editing, or drop MJML in from your AI tool. Both routes land in the same editor.
Deliverability handled
SPF, DKIM, DMARC, one-click unsubscribe, and bounce handling configured on your domain.
A database that is yours
One dedicated database per workspace. Bring your own when you need GDPR or data residency.
Marketing and transactional
Campaigns, drips, and order email from one stack. One login, one bill, one send log.
A real API on day one
Full REST API and signed webhooks on every plan, free included. Tenant-scoped keys from the start.
Three steps
Create anywhere. Finish here.
Three ways in: build it here, bring it from your AI tool, or import an MJML file. All three land in the same editor and the same send pipeline.
Step 1 of 3
Design it your way.
Build it in the built-in editor from blocks, ask your AI for a promo, or point your AI IDE at our MCP endpoint.
Step 2 of 3
Import the markup.
Paste MJML or upload a .mjml file, then preview it and set the subject line and the button text.
Step 3 of 3
Send from your domain.
Pick an audience and send. Warm-up, authentication, and unsubscribe handling come along.
Once you are sending
The unglamorous parts, already handled.
MCP for AI IDEs
A hosted HTTP endpoint so tools like Cursor save templates straight into your workspace.
Automations and drips
Welcome series, wait steps, and triggers. Set them once and they fire themselves.
Shopify sync
Newsletter signups land in your list natively, without a third-party connector.
Subject line A/B tests
Split the subject, watch the open rate, keep the winner. No guessing on the most-read line.
Scheduled sends
Queue a campaign for 9:30 on Tuesday and walk away. Delivery timing is handled.
Webhooks
Delivery, bounce, and complaint events pushed to your endpoint with signed payloads.
Honest answers
Questions before you switch.
No. Use the built-in editor to design the email visually, or describe it to ChatGPT or Claude and paste the MJML in. Either way you tweak the subject line and colours and send. Most people are done in under five minutes.
Ready when you are
Import your first template in five minutes.
First 200 emails on us. Unlimited subscribers. Cancel anytime.